There’s great anticipation for the Super Bowl – and for those who don’t have a connection to either team, there’s great anticipation for the commercials.
In recent years, Doritos has been topping the list of commercials to see, and this year is no exception. They’ll have several in the mix, and we caught a preview of one of them: “Fashionista Daddy.”
Yes, we men bristle when we’re portrayed as goofs – like we’d do anything for food, anything – but let’s give this dad props for at least three commitments he’s made with his family that are reflected here:
- He’s there. So glad to see a father in this picture. He’s not distant, not disinterested. He’s walking down the hall, checking in on his little one, sure to say “hello” as he’s on his way to watch the game with the guys in the other room.
- He’s aware. This father knows where his precious daughter is and what she’s doing, enjoying life in her little girl dress-up world. And he recognizes that this is one of those moments when she needs some daddy–daughter time; doing what she wants, not necessarily what he wants or planned.
- He shows that he cares. Dad didn’t do it for the chips … he could have had a truckload of chips brought in for the big game. He did it to show his little girl just how much he cares. (His buds didn’t do it for the chips, either; a man needs to hang with other men – but that’s another blog!) What do you think is going on in this little girl’s heart as Dad and his Band of Mighty Men dance around her room?
It’s days like these when we have an opportunity to live out our faith – loving, not exasperating our kids (Ephesians 6:4). It’s days like these when our kids, who have heard the words, get to see the actions. It’s times like these when they know in their heart of hearts that their daddy loves them.
There’s a sign hanging over the door of my den where I’m writing this blog. It says, “A Father Is His Daughter’s First Love – Lovin’ you lots & lots dad! – Your Girls.”
It’s days like the one depicted in this commercial – and commitments like ones this dad demonstrated – that pay such great dividends down the road. Dividends like kids who know their father and the Father love them, and girls who let daddy know just how much he’s loved as well.
Dean and his wife, Kim, have three daughters and a son. He is manager of Church & Community Care at Focus on the Family.
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